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It does not matter what type of business you run, staying current is important. Sourcing and learning how to use the latest tech and tools to enhance your customer offering is a relatively easy way to give yourself a competitive edge.
Take digital signage displays as an example. Practically any type of business will benefit from using them. They are great for boosting shop floor sales, branding, creating the right ambience and sharing important information with staff.
How Retailers Are Using Digital Displays
Firms that have incorporated them into their retail outlets have found them to be an effective way to get noticed and to entice passers-by into their stores.
These screens are also a good way to share the details of promotions and boost sales. This is the case for shops, bars, restaurants, spas, salons, and gyms.
Even clinics and dentist surgeries are using them to generate more sales. Spas and clubs also use them as a form of mood lighting. The right images set the scene and help to create ambience.
Digital Signage Works For All Kinds of Workspaces
They are also increasingly being used in offices, warehouses, and factories to share information with staff. Helping the owners to better engage with their employees, digital display screens can easily be used to improve safety, productivity, workplace morale and staff retention in the same way as quality monitors for work do.
How to Choose the Right Digital Signage for Your Business
However, you must buy the right screen for the job. Here are some tips to help you to do that:
Be Clear About The Purpose of Each Screen
Before buying each screen, take a few minutes to think about how you are going to use them. For example, if you are planning to use them in an aisle to play a short demo video to clients that include audio, choosing one with good speakers will be important. You also get added bonus in the form of sound, just like with monitors with speakers.
If, on the other hand, you are going to put the screen up high in a warehouse to display safety messages, a set of good speakers is not a requirement.
Decide Where You Will Hang the Screen and What Size You Need
Before placing your order, work out where you are going to hang the display screen. This will help you to determine what size screen you need.
You will be able to see how much wall space you have available, as well as get an understanding of how the screen will look for the perspective of the people viewing it. Standing in the area they will occupy while looking at it will ensure that you do not inadvertently order one that is too small. You will also be able to work out whether you need a NanoCell screen, which can more easily be viewed from a wide-angle.
Do You Need a Screen That Can Be Read in Daylight Conditions?
You also need to think about the finish on the screen. If you are going to be using it as part of your window display you want it to be readable. That would mean choosing a screen with a brightness level that can be turned up high enough.
You will also want a screen that is not prone to glare. In some situations, you will need to pay a bit extra and buy one that is designed for outdoor use. If you would like to know more about the different display types and how readable they are in various lighting conditions, click here.
Determine How The Screen Will Be Powered
Knowing in advance where you are going to hang it will also enable you to work out how it will be powered. In some cases, it will not be possible to easily connect it to the mains. So, you may have to order a battery-powered one for that particular display.
Does The Screen Need To Be Wi-Fi Enabled?
In most cases, it is wise to choose a wi-fi enabled screen. It will allow you to have the images, text or videos sent to the display from any PC, laptop or another type of digital device.
Choose an Eco-Friendly Digital Display
Keeping control of costs is important for any business. Choosing a display screen that is A-rated (or 5 stars) rather than an E rated (or 1 star) one can save you a lot of money over the course of a year. Not to mention the fact that choosing energy-efficient display screens is also important for the planet. To help you to understand how much you can save, read this guide.
The above are the most important considerations. But when buying advertising or commercial display signage screens it makes sense to buy them from a supplier that specialises in them. On a daily basis, they deal with all kinds of businesses, so will be able to instantly narrow down the options. Meaning that you will not have to spend hours searching the market yourself.