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SEO Scraping | How to Use It to Gain Competitive Advantage and Improve Ranking

The evolution in technology has changed how businesses operate and strategize themselves in the market. Many have advanced in extracting competitor data, making the process simple and effective- they employ automation tools and software.

When it comes to business operations, data scraping is a crucial strategy. This function enables businesses to determine where they stand in the competitive market. It provides information on reputable brands' products, prices, and other analytics tools.

And what is web scraping? It is the process of extracting resourceful data from a competitor's website for analytics and comparison purposes. Scraped data is mainly stored in Excel, CSV files, Excel, or Google Sheets. Through this process, businesses get to improve their SEO strategies. Data you can get by scraping competitors' websites include product details, business locations, market insight, and lead generation.

This article is a guide to SEO scraping, what they are, the best SEO scraping software, and the relevance of web scraping in SEO optimization.

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What Is SEO Scraping?

SEO scraping is extracting data (SEO-based data) from Google's top-ranking websites. This scraping process is purpose-oriented, where only the websites with top ranks on search engines are scrapped. Among the data SEO scraping seeks to extract are keywords, best-ranking categories, and accurate data specifically for your content.

There are several web scrapers you can use to scrape SEO. We have listed the best SEO scrapers in this article. Besides, we have described how to use them in SEO data collection from top web pages.

How Is SEO Web Scraping Helpful in SEO Optimization?

SEO scraping is helpful in several ways. Among them, SEO scraping can help you in the following ways:

Get the Right Keywords for Your Contents

Keywords are the driving factor in the SEO optimization of any website. The right keywords result in a higher SERP ranking, positioning your website in a better position for higher viewing. SEO scraping helps you extract the right keywords from top competitor websites to help boost yours. This function includes highlighting the search words that attract visitors to your site and what distracts them.

SEO scraping also helps you determine your target market. Having a clear understanding of the market will help you devise an effective strategy for how you will position yourself in the market and approach digital marketing.

However, the SEO web scraper you use determines how efficiently you extract keywords from websites. Some scrapers won't extract keywords past a certain amount as they get blocked. You should consider using proxies to work around this, which counteracts the blocking proxies. They scrape data from websites by sending requests using different IP addresses or rotating the request IP.

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Determine Your Best Ranking Category on Search Engine Results Pages

Content creation involves several aspects. Most often, if not always, we intend for a higher search engine, higher ranking, probably the first page. But, this isn't always the case. However, SEO scraping can help you identify your best ranking category because not all your content will appear on the first page of search engines.

The best way forward is to do an SEO scraping on your website. This tool will identify the category that best works for you. The tool will also help you determine additional categories from competitors' websites. The result would be the most engaging content with the right category, ensuring you get a higher SERP ranking.

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Figure Out the Right Data for Your Content

SEO scraping engages with several websites, most of which have higher rankings on search engines. The web pages the tool also interacts with have the correct categories. This feature means that the SEO scraper will have the most accurate data you need to create your content.

You can use the data you acquire from scraping the SEO of several websites to develop purpose-based content with the correct data. This will ensure you feature in the right category, ensuring you attain a higher ranking on search engines. The tool can also help you integrate graphs and statistical information, which help boost the relevance of your content.

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Search Adwords

SEO scraping can help you get inspiration from Adwords. You have a better chance with Adwords because they can not be blocked, as is the case for many websites with their keywords and blog posts.

SEMrush enables you to get access to paid keywords. Follow the guide below to get these keywords.

  1. Launch SEMrush.
  2. Select the Advertising Research category.
  3. Choose the Positions option.
  4. Input a domain. This function displays a list of keywords based on the domain you input.
  5. Click the arrow on the CPC column to sort the keywords.
  6. Export the data to a spreadsheet.
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Take Advantage of Guest Blogging Opportunity

Guest blogging is the way to go if you need to stay relevant always and ensure your website is always visible. It helps you, your content, and your website gets the correct exposure. Using backlinks in guest blogging will help better your search results. However, it is not always easy to extract the right content.

The rigorous process you need to focus on is identifying a site with an identical blogging approach to yours. You'll need to scrape their website to extract similar content to your request. This function will help you develop content that addresses and directly responds to your target audience queries.

To sum up, SEO web scraping tools will help you extract and analyze data that proves relevant to your content. You better your guest blogging opportunities, ensuring you rank higher in Search Engine Results Pages.

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How to Do an SEO Scraping on Search Engines

There are several ways to do SEO scraping. Also, several web scrapers can be used to do SEO scraping. The primary driving principle of SEO scraping is extracting the organic keywords and the correct data for any content. This function involves getting data from competitor articles with higher SERPs rankings. Also, content with the best performing categories plays a crucial role in data extraction for SEO scraping.

Below is how you can scrape the SEO strategy of a website using ScrapeBox.

  1. Determine the amount of connection. This setting varies depending on whether you use private or public proxies and the number of proxies.
  2. On the keyword box, paste your keywords. You can paste one or all keywords.
  3. Input your footprint. A simple footprint would be to leave a comment.
  4. Check the Use proxies box.
  5. In the results section, input the number of results you want to display per keyword. You can set any value, keeping in mind that the maximum number of results per keyword research is 1000.
  6. Enable stop words to narrow down your search results.
  7. Select the search engines to scrape data from. Also, you can select the scrape sources.
  8. Click on the scrape button to start the scraping process. A virtual private server is effective when scraping many keywords. However, if you're using your Windows PC, you should leave it overnight to complete the scraping process.
  9. Once the scraping process is over, the tool will display a list of URLs for the searched keywords.
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Note that Scrapebox has a limit of 1,000,000 queries at any time. This high figure can sometimes have identical results. You can remove the duplicates by enabling the Remove Duplicate Keywords feature. However, you can use dupremove to remove duplicates if you have several files. Dupremove is a free Scrapebox that eliminates duplicate domains and URLs from a keyword URL search result.

Alternative Web Scraping Tools

Other web scrapers you can use to scrape the SEO are listed below.

  • Scraper for Chrome. This scraper is a simple SEO scraper with limited features.
  • Build your own content scraper. This web scraper is a more robust tool for scraping SEO. You'll, however, need prior coding knowledge to use it.
  • Scraper for Chrome and Build your own content scraper are plugins. However, if you want to scrape many other sites effectively, you'll need more efficient web scrapers like;
  • SEMRush. This web scraping tool extracts large volumes of keywords from several websites more efficiently. However, it doesn't have proxies, meaning it won't have access to all websites and will have limited requests at any time.
  • ScrapeBox. This web scraping software is the ultimate scraper to scrape SEO content from websites. It has proxies that grant free and unlimited access and requests to websites, ensuring you get diverse search results.
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Tips for Scraping SEO Content

Below are the tips to consider when scraping the SEO content.

  • Avoid plagiarism. The point is to do SEO research to extract the right keywords and data for your content. Copy-pasting other websites' ideas and SEO approaches are unacceptable to Google, creating a bad reputation.

  • Integrate a web crawler in your Scraper. A web crawler is crucial, especially when using a scraping API. The tool feeds the web scraper API with URLs for more specific data extraction. It also allows you to customize what you need to scrape. Moreover, you can modify the search URL when the scraping process continues.

  • When building backlinks, do not directly use their content.

  • Always use white hat scrapers when scraping SEO data from websites. However, you can still use black hat tools, provided you use them properly.

  • For efficiency and reliability, use tools that allow you to only input domains or keywords to get results.

  • You need prior coding knowledge to optimize SEO scraping.

  • Use web scrapers that integrate proxies. Many websites have proxies that restrict the number of requests and the number of scraping activities. Proxy-supportive SEO scrapers eliminate these restrictions, ensuring you get your desired results more efficiently.

  • Consider a headless browser. This browser is helpful when scraping the SEO content of websites with difficulties bypassing them. The browser doesn't have a graphical user interface. It simulates a human user, thus tricking the website into avoiding the browser detecting it. It then does a javascript execution and feeds back the result to you. 


SEO scraping is resourceful in ensuring a higher SERP ranking, ensuring an effective digital marketing strategy. You should employ web scraping tools to help you extract the right keywords and data for the content you create. Backlinks and category specialization have also proven effective in Search engine optimization. Plugins like Scraper for Chrome and Build your own content scraper should be enough for the job. However, SEMrush and Scrapebox should be your ultimate choice for more efficient SEO scraping; The Scrapebox is more preferred because they have proxies.

About Dusan Stanar

I'm the founder of VSS Monitoring. I have been both writing and working in technology in a number of roles for dozens of years and wanted to bring my experience online to make it publicly available. Visit https://www.vssmonitoring.com/about-us/ to read more about myself and the rest of the team.

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