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No tool or software in the world can replace a well-thought-out content strategy and a talented content creator. However, with the right set of tools, anyone can create content faster and easier.
Nowadays, there is a huge selection of such tools - some of them are free or simply cheap, while for others you have to shake every penny out of your pockets. And every year, new tools and software hit the market. This is good news because it makes the chances that there is a software solution to your specific problem and needs are incredibly good. But the vast amount of tools can also be overwhelming. How do you know which of the thousands of tools are really worth trying?
Today, we will try to help you make that decision - with an overview of the 7 best tools.
Photoshop is undoubtedly the most known editing software in the world. It provides almost unlimited opportunities to professionals. However, with Photoshop you can not only edit photos but also create images from scratch.
This is an extraordinary editor in which you can not only correct and retouch images, but also transform shapes, save GIF animations, use layers and effects. These features make it easy to transform, clone, enhance images, and apply various filters to create a colorful, sellable picture.
There is no tutorial, and the UI is far from intuitive, but if you manage to master Photoshop, it will be worth your while. Also, it is not free, but it is a worthy investment.
The next tool is much more suitable for beginners, free, and available online.
We probably all know the feeling when you just can't find a suitable stock photo even after hours of searching in vain. For such situations, Canva is a perfect tool. It has hundreds, if not thousands, of templates, effects, and instruments to choose from. Upload your own images, or choose the ones that are already available in Canva, and create your own masterpiece.
The main beauty of it - users don't need any special knowledge. Anyone can create cool-looking images with Canva. Design beginners will experience true joy with this tool. It gives the ability to easily create images, and even videos, for blogs or social media.
Visme is another online visual editor that lets you create all manner of content. With Visme you can transform multimedia data into visually appealing infographics and interactive presentations. With its professional-looking templates, even a beginner can create a variety of designs that will look extremely professional. Make anything you want, from online forms to documents, posters, brochures, business cards, and promotional banners.
The offline version of this web-based tool is also used by professionals since it is powerful enough for graphic designers. It combines UI simplicity, flexibility, and interactive features to create content that is interesting for the audience.
Video is the holy grail of social media because it combines both visuals and audio. If you have an outstanding idea for a video, turn your concept into reality with Movavi. You don't need to be a video editing professional to use it. Movavi software offers several templates to choose from, so you can easily customize the look and feel of your video to suit the needs and design of your business.
In terms of interface, Movavi is similar to many professional programs. This is a big plus, because users who decide to master more powerful tools after Movavi will already be familiar with a lot of them. It is an excellent choice for armatures and professional alike.
With PicsArt, an all-in-one photo and video editor, you can unleash your full potential. No matter what you need to create, a presentation for a class, a poster, or an inspiring video, PicsArt can help with all this and more. Their video editor lets you cut and spice up your clips like a pro, even if you do not have any prior experience.
PicsArt makes your life easier with thousands of editing tools and features right in your browser. However, for free you get impressive but limited access, but with a Gold subscription, you get unlimited access to a world of premium filters, stickers, backgrounds, and more to create anything you want. There is even a mobile app.
Snapseed also offers image editing for free, some even say that it is better than Photoshop in terms of functionality. It is doubtful, but it is definitely an impressive tool for content creators. For example, it automatically corrects the perspective of cityscapes when converging lines disrupt the image. It also can adjust selected areas of the image, you just select the areas where you want to change brightness, contrast, or saturation with a brush, and it is done.
Snapseed has 29 tools in total, including various brushes and a large set of filters. Selected settings can be saved in a preset and applied to other photos, speeding up the editing of a large number of images. The application works with all modern formats, including RAW files.
With InShot video editing becomes not a job but a pleasant experience. It doesn't matter if you want to cut a clip, remove the middle part or adjust the speed, InShot has all the right tools. Split videos, merge two or more different clips together, and much more.
Sound is very important for videos, so with InShot, you can add background music and sound effects. Filters and effects such as "Cinema" or "Black and White" will help to give your videos a completely different feel. Stickers and text blocks can also be added to give your videos the final touch. Alternatively, you can use the app to edit simple images for posting.
Creating compelling content is not only a challenge but also an empowering process. While the tools listed above help create great content, the most important thing on a road to success is the effort put in by the content creator to achieve their goals.